Search Engine Optimization

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SEO

What is Search Engine Optimization:

Search engine optimization or SEO in short, is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings.

In addition it is also a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

What is a web crawler: (also known as a web spider or web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or spidering. Many legitimate sites, in particular search engines, use spidering as a means of providing up-to-date data.

Keyword Attribute:  A Meta tag parameter that is used to specify keywords associated with web content.

Description Attribute: Meta parameter that is used to specify a brief description of a web page.

Meta Tags: Description of the page , as well as additional keywords.

Page Title: Determines the relevance of a web page to readers search parameters.

Domain Name: Identifies the website address

Spamdexing: Deliberate manipulation of search engine indexes. It involves methods such as repeating unrelated phrases, to manipulate the relevance of resources indexed in a manner inconsistent with the purpose of indexing the system.

What are natural and organic search results?  Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.

Describe the following search engine marketing methods:

Pay Per click:  This program charges customers, depending on  if their paid listing is clicked.

PPC (pay per click) advertising, is an advertising technique used to promote websites on search engines.

Paid Inclusion: Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

Video Search Marketing:  Uses video to promote or market their brand or services. For example using youtube.

Sponsored Listing:  On search engines advertisers usually bid for keywords or phrases for example when a user types a keyword query matching an advertiser’s keyword list the advertiser’s ad text appears on the right hand side or at the very top on the search engine results page better known as the sponsored links section.

Google adsense: is an advertising placement service by google.  The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

Describe white hat SEO and Black hat SEO?  White hat SEO is.

White hat SEO: refers  to using search engine-approved methods to optimize your website so that it can be found for relevant queries via search engines. This includes creating unique, frequent content, setting up technical specifications to display your website quickly and accurately, and getting backlinks from reputable, relevant sources.
Black hat SEO: attempts to improve rankings in ways that are disapproved – one black technique is using text that is hidden, either as text colored in the background or a invisible div off the screen or keyword stuffing.

Pick the 5 most important guidelines for Google and Bing Search Engines.

Google:

  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text.
  • Make sure that your <title> elements and ALT attributes are descriptive and accurate.

Bing:

  • Content is what Bing seeks.  By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results.  Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well.  Your content should be easy to navigate, rich and engaging to the visitor, and provide them the information they seek.  In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.
  • Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content.  As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.
  • Social media plays a role in today’s effort to rank well in search results.  The most obvious part it plays is via influence.  If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals.  These positive signals can have an impact on how you rank organically in the long run.
  • Being indexed is the first step to developing traffic from Bing.  The main pathways to being indexed are:

Links to your content help Bing find it, which can lead us to index your content

  • Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content.
  • Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content

What are web analytics tools and what are their functions?

Web analytics: is the process of analyzing the behavior of visitors to a  website.  The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

Analytics function:  The analysis can include determining the likelihood that a given customer will repurchase a product after having purchased it in the past, personalizing the site to customers who visit it repeatedly, monitoring the dollar volume of purchases made by individual customers or by specific groups of customers, observing the geographic regions from which the most and the least customers visit the site and purchase specific products, and predicting which products customers are most and least likely to buy in the future.

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Breaking the glass ceiling

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Women make up about 12 percent of programmers and developers in today’s workforce.

In former times women developers were at a disadvantage from making the same salary, as their male counter parts.

Forbes cities the study where males made  $ 95,000 and women made $ 87,000 a year.

 

Screen Shot 2015-11-04 at 8.22.13 AM

 

Along with the study by Dice, Smithsonian.com highlighted another study by the American Association of University Women that found pursing a career in computer sciences, as well as with engineering and health care, has some of the greatest earning potential for women. A chart from this study shows that from 2007 to 2008, one year after graduation, there was no significant difference between the income of men and women who majored in computer sciences; both made an average annual income of $48,485.

On the other hand, Dice said it still may appear that men make more than women. In 2012-2013, an average income for a man in the computer programming field was $95,929, compared to $87,527 for a woman. However, these differences are reflected in the difference positions that each gender holds. Despite this difference, Dice reported that the “satisfaction with compensation was nearly identical with 58 percent of women stating they were satisfied, as compared to 56 percent of their male counterparts.”

But, its possible to make the same salary, as males even working  remotely. At companies that believe in equal pay.

More women should get into programming and developing.

There are special schools for women developers.

There is a school in Seattle, Washington for women developers called ADA, which is non profit.

 

That has a 7 month intensive training class.

The daily  learning for these women is from:

The academy features two sections: 7 months of intensive in-class instruction, followed by five months of internship at a Puget Sound region tech company. Class is every weekday, with holiday and vacation breaks.

Here’s a typical day in class:

9:00 – 10:00 Instruction of new material
10:00 – 10:30 Daily assignments presented and explained
10:30 – 10:45 Break
10:45 – 12:30 Continued instruction
12:30 – 1:30 Lunch
1:30 – 2:30 Guest speaker
2:30 – 5:00 Project work
Project work Student review with instructors

http://adadevelopersacademy.org/applicants

Being a woman shouldn’t stop anyone from fulfilling their dreams of a challenging career.

 

References:

 

https://www.ksl.com/?sid=30451444

http://media.dice.com/report/spotlight-on-women-in-tech-3/

http://adadevelopersacademy.org/applicants

 

 

 

What’s your parachute – Where do you want to work?

At some time every student of this class, will have to think about where they want to work.

 

Social-Media-Manager

Social Media Marketing

 Social Media Manager – it seems that you can’t run a successful business these days without having a strong social media presence. But many business owners don’t have the time or the desire to be active on Twitter and Facebook. Oh, and LinkedIn and Google Plus. And Instagram. And Pinterest. And… well, you get my point. If you love social media, you can make a career out of marketing and promoting on behalf of others.

  • Experience in managing website/ecommerce sites is plus ( Basic HTML)
  • Must be proficient in Microsoft Excel, Word and Power Point, graphic design software
  • Must have competent verbal and written communication skills

You don’t need a degree to work in social media marketing.

http://www.huffingtonpost.com/john-egan/do-you-need-a-degree-in-s_b_5630531.html

Digital Marketing Job example :

http://www.indeed.com/cmp/Mycitynetworks/jobs/Digital-Marketing-Manager-32ae84e95fd02e38?q=Social+Media+Marketing

Top social media marketing companies

https://clutch.co/agencies/social-media-marketing

 

Further certification at Hootsuite university :

https://education.hootsuite.com/collections

 

 

 

 

Web Development/ Web Design

Web Designer – the demand for web design services has never been higher. And while many companies will require a degree in order to be hired on as staff, there are even more individuals and small businesses who find it more affordable to hire freelancers to handle that work. And guess what? They don’t care whether you have a degree; they care about what you can do. If you’ve got the skills, you can make a nice living while enjoying the freedom of working from home.

I found the 100 best web design companies and one is located here in winter park.

http://www.bestwebdesignagencies.com/rankings-of-best-web-design-companies

Video

Filezilla

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FileZilla is a powerful, free file management tool for FTP( File Transfer Protocol)  access to your Web site’s server. Containing numerous tools to help upload and download files between your local machine and the server on which your site is hosted, this is a reliable, intuitive tool for anyone in the Web development field.

File zilla main screen

File zilla main screen

 

 

Reliable and fast: FileZilla may be free, but it’s a very stable program and offers reliable, accessible tools for anyone who needs to manage files via remote FTP connection. With your username and password you can quickly log in to the FTP server, move files, upload new files, and even edit files with programs on your local machine. All of this is done quickly, and the software didn’t crash or hang like many other free tools have in our tests.

Feature rich: The most basic functions of FileZilla work well, but there are even more tools here for advanced users. From Manual Configurations to speed limit monitoring under the Transfer menu, FileZilla has a lot beneath the surface, if you plan on using it often.

For more information go to https://filezilla-project.org/

Video

Design industry workers get hired@hired.com

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Hired.com is a job service, which lets the employers come to potential employees…

It touts that employees can get paid from $75,000 to $ 250,000….

You just sign up and link your social media websites and resume and let the employees come to you….

You got dribble projects, get hub that’s great upload and let your work represent you…

Screen Shot 2015-10-14 at 8.16.52 AM

choose your ideal living situation and job title

 

Screen Shot 2015-10-14 at 8.17.16 AM

connect your social media & project accounts

 

upload resume

upload resume

 

You have the option to upload a video resume also…..

Like this one:

https://www.youtube.com/watch?v=a2L9DGEUtNg

Like this one:

https://www.youtube.com/watch?v=tB9MW7S6Gd8

More information on pow toon: Create video presentations and animations

http://www.powtoon.com/dashboard/?nav=signup

Why it’s important to be a full stack developer:

https://www.youtube.com/watch?v=Bx17ywo-5nM

Know your field and get hired@hired.com

Video

Adobe unveils new UX design application – “Comet”

 

sarah_hunt_demo

 

Adobe unveiled new Ux design application  at their MAX conference.

 

comet_live_preview

Codenamed “Project Comet”, it’s an end-to-end UX design solution flagshipped by a dedicated desktop app, and a companion mobile app. Project Comet combines wireframing, design, prototyping, and live previews all packaged in a single application.

Several existing apps have also received updates: Illustrator CC has a new Shaper tool, Live Shapes, and enhanced Smart Guides; Muse CC now features freeform responsive design; Dreamweaver CC has enhanced responsive design capabilities powered by Bootstrap.

But the big news is Project Comet.

Project Comet won’t be available as a public preview release until early 2016, but from what we’ve seen so far, it will be one of the most hotly anticipated releases in years.

 

 

 

For more information/ reference : http://www.webdesignerdepot.com/2015/10/adobe-unveils-a-revolutionary-ux-design-application-at-max/

 

MixStik, the magic stick to mix perfect cocktails ( hi tech drink mixing)

MixStik is the connected device to help everyone make perfect drinks. Cocktails are now as easy to make as they are delicious to drink.

mix stix

mix stix

Connects to : Apple watch & Smartphones

mixstik-product-photos-1

pairs with apple watch

pairs with smart phone

pairs with smart phone

https://www.kickstarter.com/projects/1614456084/mixstik-the-magic-stick-to-mix-perfect-cocktails/widget/video.html